Plastic-negative means that through our partnership with rePurpose.global we fund the removal of twice as much plastic waste from nature as we use in our bottles (which are already made from reclaimed waste plastic). So for every product purchased, WildClean enables the removal of low-value plastic waste that would otherwise be landfilled or flushed into the oceans every year.
Founded by a bunch of ‘recovering polluters’ (Kiwis and Americans) who lived close by to each other in Boulder, Colorado, before Covid tore them apart, the WILD Group hails from the green and sunny shores of Aotearoa New Zealand. We have team in both New Zealand, and the USA; and our supply chain (set up to tackle the USA until Covid altered our plans) is based in the US, Australia, and China.
It really couldn’t be simpler: we deliver you powerful, scientifically formulated, dissolvable, non-toxic cleaners, in home compostable packaging, with ‘forever’ bottles made from up-cycled waste plastic!
We're not just a cleaning co, we're an impact co, and our target of choice is the elimination of single-use plastic from homes. We're off to a fairly useful start, being certified the world’s first plastic-negative cleaning co and we aspire to be the world’s first waste-negative cleaning co. (For clarity that’s quite a leap from ‘zero waste’, which of itself is awesome). We reckon we’re close to being able to claim that because:
Our commitment to use only sustainable, and up-cycled waste materials is absolute. Mostly because it’s the right thing to do, but also because we want to do more than just provide an alternative to Big Clean’s single-use plastic addiction. We want to work actively to cure it. So we have lofty goals, but we’re also pretty low key, direct and occasionally even witty (usually by mistake, obvs).
*NOTE: we’ve been working/testing/trialling/mostly failing for over a year to ensure that our bottles are made from 100% up-cycled plastic, only to be thwarted by the reality that no one has yet cracked the making of spray triggers from 100% recycled plastic. Sooo, our bottles are 100% recycled plastic, but the triggers/pumps are currently just 25% PCR (post consumer recycled). Rest assured that we’re working hard to fix that. Meantime we've selected the most durable/long-lasting design we could find.
Great question! Where to start?
Actually, no! But subscribing to refills will save you 15% on your recurring orders. You'll never run out, and you can modify, bring forward, pause or cancel your subscription any time before your order ships using your Wild account. We'll charge you at the same time your recurring order ships, and we'll even remind you before it all happens, so you can modify your order to suit.
No problem at all. You can cancel at any time.
We've set your choice of delivery frequency to keep freight, and carbon emissions, to a minimum. You can choose to have your order delivered every 4, 8 or 12 weeks, and increase the number of refills in your order if you need refills more often than that. We encourage you to order more refills, less frequently if you can, to reduce carbon emissions. Our refills are small, so super easy to store in a drawer or a repurposed container while they await their debut.
We totally get that! It can be hard to estimate your use. No issue - if you run out early simply order up a pack for immediate delivery. You can choose to either bring your next order forward, or bundle the interim order with your next one so that you receive them together and avoid the risk of running out again.
Almost our entire product programme is manufactured in the USA (with the compostable film made in Australia, and the triggers in China). That’s because, despite being a New Zealand company, 3 out of 4 of the founders were living in the US, so we set ourselves up to tackle that market from the outset. We pivoted to launching in NZ because Covid drove us back, and because NZ is one of the world's worst plastic polluters per capita, so there's a big job to be done here! But don't judge: we've partnered with CarbonClick to double offset our emissions and be certified carbon-negative, and we're actively working to establish a mirrored supply chain in NZ.
Ellen MacArthur famously suggested that 80% of waste is designed into products at the outset, and we've worked hard to prove that the opposite can also be the case, repurposing plastic, creating home compostable packaging, and being certified carbon-negative by CarbonClick.
But our efforts to achieve all of that meant scouring the world (excuse the pun) for supply partners that could help us realise it. That's led to the bottle triggers being manufactured in China, the compostable film in Australia, and the bottles and powders in the USA; a global effort with a carbon footprint that demands focus.
So - we've partnered with CarbonClick to double offset our emissions, and certify us carbon-negative. We also eliminate carbon emissions in other crucial ways:
Spend over $45 with us and we'll freight your order for free.
For orders under $45 we charge a flat, NZ wide $8 shipping fee. It doesn't actually cover the cost, but it helps keep us watered!
Truthfully we think most promises of free freight/shipping are hollow, because we know that the cost is buried in the price of the product. So we've sought to be transparent about the cost, and at what level of purchase we ask that you cover it versus when we do.
You can expect delivery in 3-5 days.
Anywhere in the world! (case by case shipping charges apply, and may be terrifying…)
If you’re not delighted with your purchase then please contact our crack Customer Experience crew straightaway (via Live chat, email or phone). If we simply can't put it right, then you can return it to us within 30 days of receiving it, using registered NZPost, and we'll refund you the product purchase price upon receipt.
You bet. We want you to love WildClean so we offer a 30 day money back guarantee.
Yuss! We all know that those toppers aren’t designed to last a lifetime (unlike the bottles). We've selected the toughest, most durable models we could source, but if/when they fail, get in touch and we’ll replace them (and willingly take responsibility for your old one if you’re uncomfortable doing that).
Our refillable forever bottles are made from reclaimed HDPE from a mix of sources (predominantly ocean bound, and curbside). While the toppers (triggers and pumps) are only 25% up-cycled plastic (urrgh) but are recyclable (check your local council recycling policy as this will differ from region to region). We’re working on a 100% up-cycled replacement to both (100% up-cycled content failed badly in initial trials).
All WildClean powders are free of toxins, dyes and plastic compromise. They are:
They also contain:
The ingredients of each product are listed on the product pages and also here:
We recommend filling the bottle with warm water first, then pouring in the appropriate powder, attaching the trigger/pump, and giving the bottle a shake. It'll take about 20 seconds to fully mix.
You can absolutely use existing ones, if you prefer. Things to ensure include:
If the answer to both Q’s is ‘yes!’ then go for it. If the answer is no then we fear your experience will be less than optimal. It’s worth mentioning that the WildClean bottles are designed to last a lifetime and are made from waste plastic so by using them, you’re helping do the dirty work of cleaning up the planet!
They most certainly are! Their PH is approximately bang on for both.
Yes - we do not test on animals.
Yes! They’re also boron-free.
We mean that our powders contain no harmful chemicals, and even in their concentrated form would - at worst - be an eye-irritant. They are free of isothiazolinones, phthalates, parabens, silicones and phosphates.
Hell yes! We’ve spent over a year designing waste out of our product & packaging programme.
Our packaging is pieced together with organic materials that have no toxins, and is certified to breakdown and disappear in less than 26 weeks.
We use zero plastic. (What would be the point in replacing single-use plastic with single-use plastic sachets?) Our 100% home compostable refill packaging is derived from plant material, sourced from sustainably grown eucalyptus trees from managed plantations and the offcuts of non-GMO farming production. The adhesives used to bind the layers contain inert raw plant materials and the food grade printing inks are plant-based. The paper is sourced from FSC, PEFC accredited pulp.
Our e-commerce cartons are made from FSC accredited pulp with non-toxic adhesive, and are also 100% home compostable (remember to rip them into pieces before feeding the worms).
You can buy them each time as a one-off purchase, or subscribe and you'll:
You can modify, bring forward, pause or cancel your subscription order at any time before it ships. We'll charge you at the time your order is sent out, and we'll even remind you it's about the be sent, so you can make any last minute modifications. How's that?!
From time to time we offer special deals. If you really want to get the best WildClean deals then:
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