Founded by 4 ‘recovering polluters’ (3 Kiwis, 1 American) who lived close by to each other in Boulder, Colorado, before Covid tore them apart, the WILD Group hails from the green and sunny shores of Aotearoa New Zealand. We have team in both New Zealand, and the USA; and our supply chain (set up to tackle the USA until Covid altered our plans) is based in the US, Australia, and China.
The Wild Group is headquartered in Wellington, Aotearoa New Zealand, and our team’s split between NZ and Boulder, Colorado.
We're not just a cleaning co, we're an impact co, and our target of choice is the elimination of single-use plastic from homes. We're off to a fairly useful start, being certified the world’s first plastic-negative cleaning co and we aspire to be the world’s first waste-negative cleaning co. (For clarity that’s quite a leap from ‘zero waste’, which of itself is awesome). We reckon we’re close to being able to claim that because:
Our commitment to use only sustainable, and up-cycled waste materials is absolute. Mostly because it’s the right thing to do, but also because we want to do more than just provide an alternative to Big Clean’s single-use plastic addiction. We want to work actively to cure it. So we have lofty goals, but we’re also pretty low key, direct and occasionally even witty (usually by mistake, obvs).
*NOTE: we’ve been working/testing/trialling/mostly failing for over a year to ensure that our bottles are made from 100% up-cycled plastic, only to be thwarted by the reality that no one has yet cracked the making of spray triggers from 100% recycled plastic. Sooo, our bottles are 100% recycled plastic, but the triggers/pumps are currently just 25% PCR (post consumer recycled). Rest assured that we’re working hard to fix that. Meantime we've selected the most durable/long-lasting design we could find.
Almost our entire product programme is manufactured in the USA (with the compostable film made in Australia, and the triggers in China). That’s because, despite being a New Zealand company, 3 out of 4 of the founders were living in the US so we set ourselves up to tackle that market from the outset. We pivoted to launching in NZ because Covid drove us back, and because NZ is one of the world's worst plastic polluters per capita, so there's a big job to be done here! But don't judge: we've partnered with CarbonClick to double offset our emissions and be certified carbon-negative, and we're actively working to establish a mirrored supply chain in NZ.
We actually spent well over a year searching the world for partners to help bring the plastic-negative (and waste-negative) vision to life. With our eye on launching in the USA it’s not too surprising (but is actually coincidental) that almost our entire supply chain is US based. By the time we pivoted to launching in NZ we had established deep supply partnerships and relationships in the USA and have been unable to, thus far, find NZ supply partners to produce our bottles, powders and packaging. We know that our carbon footprint is therefore an issue, and that's why we've partnered with CarbonClick to double offset our emissions, while we also actively work to establish a mirrored supply chain in NZ.
Ellen MacArthur famously suggested that 80% of waste is designed into products at the outset, and we've worked hard to prove that the opposite can also be the case, repurposing plastic, creating home compostable packaging, and being certified carbon-negative by CarbonClick.
But our efforts to achieve all of that meant scouring the world (excuse the pun) for supply partners that could help us realise it. That's led to the bottle triggers being manufactured in China, the compostable film in Australia, and the bottles and powders in the USA; a global effort with a carbon footprint that demands focus.
So - we've partnered with CarbonClick to double offset our emissions, and certify us carbon-negative. We also eliminate carbon emissions in other crucial ways:
We plan to empower you to eliminate SUP’s from every part of your home. We’ll be expanding WildClean with that in mind while maintaining our commitment to using only non-toxic, sustainable and up-cycled materials.
We’re all recovering polluters who reached their individual epiphanies in different ways, but all arrived at the same place: fury at the state of the world, worry for our kids, and immense frustration that making personal changes at home was so bloody difficult.
Truthfully it's not about cleaning, so much as impact, and cleaning is just the start point. We're trying to figure this out in our own homes (in real time) and we want to enable others to also make small, simple, sometimes imperfect, changes.
WildClean is certified:
Additionally, though not yet certified:
Great question! We’re absolutely not claiming to be curing the current environmental catastrophe overnight, on our own. We’re recovering polluters who fall off that wagon most days, so we’re a long way from being perfect. But, reflecting our deep passion for the environment and commitment to helping save it:
Plastic neutral means that for every amount of plastic created and sold by a business, the equivalent volume of plastic waste is recovered and removed from the environment. Basically, you offset the equal of what you produce/sell. Plastic negative means we fund the removal of twice as much plastic waste from nature as we use in our bottles (which are already made from reclaimed waste plastic). We do this through our partnership with rePurpose.global - for every product purchased, WildClean enables the removal of low-value plastic waste that would otherwise be landfilled or flushed into the oceans every year.
It really couldn’t be simpler: we deliver you powerful, scientifically formulated, dissolvable, non-toxic cleaners, in home compostable packaging, with ‘forever’ bottles made from up-cycled waste plastic!
Actually, no! But subscribing to refills will save you 15% on your recurring orders. You'll never run out, and you can modify, bring forward, pause or cancel your subscription any time before your order ships using your Wild account. We'll charge you at the same time your recurring order ships, and we'll even remind you before it all happens, so you can modify your order to suit.
No problem at all. You can cancel at any time.
We've set your choice of delivery frequency to keep freight, and carbon emissions, to a minimum. You can choose to have your order delivered every 4, 8 or 12 weeks, and increase the number of refills in your order if you need refills more often than that. We encourage you to order more refills, less frequently if you can, to reduce carbon emissions. Our refills are small, so super easy to store in a drawer or a repurposed container while they await their debut.
We totally get that! It can be hard to estimate your use. No issue: if you run out early simply order up a pack for immediate delivery. You can choose to either bring your next order forward, or bundle the interim order with your next one so that you receive them together and avoid the risk of running out again.
Great question! Where to start?
Who really wants to go to the supermarket? ...I mean: REALLY? We’ve been conditioned to think that we have to go to the supermarket for our home goods, and that it’s ‘convenient’. But is it really? Wouldn’t it just be so much cooler for everything you need to come to you? There’s a view - pushed by supermarkets - that home deliveries are worse for the environment. Actually that’s untrue. A recent UK study concluded that If you analyse the ‘last mile’ and consider that a home delivery van delivers over 100 packages over a standard 50 km trip, the carbon footprint of your drive to the supermarket can be as much as 24 x worse than a home delivery.
Our refillable forever bottles are made from reclaimed HDPE from a mix of sources (predominantly ocean bound, and curbside). While the toppers (triggers and pumps) are only 25% up-cycled plastic (urrgh) but are recyclable (check your local council recycling policy as this will differ from region to region). We’re working on a 100% up-cycled replacement to both (100% up-cycled content failed badly in initial trials).
You can absolutely use existing ones, if you prefer. Things to ensure include:
If the answer to both Q’s is ‘yes!’ then go for it. If the answer is no then we fear your experience will be less than optimal. It’s worth mentioning that the WildClean bottles are designed to last a lifetime and are made from waste plastic so by using them, you’re helping do the dirty work of cleaning up the planet!
Yep - that’s quite a debate.
For starters we felt passionate about finding ways to repurpose all of that plastic that is washing around the planet. Plastic, in and of itself, is arguably not the problem. How we’ve been using it is. But anything that isn’t single-use is a step forward.
As regards glass vs plastic, well:
Nope - they are the very antithesis of single-use. They are custom designed for durability and longevity, meaning you ought to be able to hand them down to your grandkids.
Aw shut up Dad. Nope - WildClean bottles are a heap better. Here’s how:
All WildClean powders are free of toxins, dyes and plastic compromise. They are:
They also contain:
The ingredients of each product are listed on the product pages and also here:
They most certainly are! Their PH is approximately bang on for both.
Yes - we do not test on animals.
Yes! They’re also boron free.
Hell yes! We’ve spent over a year designing waste out of our product & packaging programme.
Our packaging is pieced together with organic materials that have no toxins, and is certified to breakdown and disappear in less than 26 weeks.
We use zero plastic. (What would be the point in replacing single-use plastic with single-use plastic sachets?) Our TUV certified 100% home compostable refill packaging is derived from plant material, sourced from sustainably grown eucalyptus trees from managed plantations and the offcuts of non-GMO farming production. The adhesives used to bind the layers contain inert raw plant materials and the food grade printing inks are plant-based. The paper is sourced from FSC, PEFC accredited pulp.
Our e-commerce cartons are made from FSC accredited pulp with non-toxic adhesive, and are also 100% home compostable (remember to rip them into pieces before feeding the worms).
Right now we’re using material made from up-cycled waste plastic (ocean bound and curbside) for our infinitely refillable (forever) bottles, and sustainable sources (eg FSC and PEFC accredited pulp, and non GMO sources like sugar cane, cassava and corn) for our packaging.
We’ll always seek to support the preservation of our natural environment by eradicating single-use plastic, and using up-cycled waste and sustainable materials.
Currently there is no agreed New Zealand standard for home compostable packaging and commercial compost systems are currently limited in New Zealand. The Ministry for Environment (MfE) is currently working on a compostable packaging position statement to be finalised in early 2022.
Not at this stage, sorry. We're what the hip kids in silicon valley call a ‘Digital Vertical Native Brand’. Which is just a glib way of saying WildClean is an online, direct to customer, subscription and e-comm brand only. In time we may stock physical retail stores, but we’re a little busy right now...
If you’re not delighted with your purchase then please contact our crack Customer Experience crew straightaway (via Live chat, email or phone). If we simply can't put it right, then you can return it to us within 30 days of receiving it, using registered NZPost, and we'll refund you the product purchase price upon receipt.
You can check, and make changes to your order by logging into your Account Page. Otherwise, get in touch (Live chat, [email protected] or 04-888-0303) and we’ll help answer any questions you have.
You can expect delivery in 3-5 days.
Spend over $35 with us and we'll freight your order for free.
For orders under $35 we charge a flat, NZ wide $8 shipping fee. It doesn't actually cover the cost, but it helps keep us watered!
Truthfully we think most promises of free freight/shipping are hollow, because we know that the cost is buried in the price of the product. So we've sought to be transparent about the cost, and at what level of purchase we ask that you cover it versus when we do.
Anywhere in the world! (case by case shipping charges apply, and may be terrifying…)
When you place an order, in the case of one-off orders; or when each dispatch is processed, in the case of on-going subscriptions.
You’ll receive an email confirmation with tracking info.
You bet. We want you to love WildClean so we offer a 30 day money back guarantee.
Yuss! We all know that those toppers aren’t designed to last a lifetime (unlike the bottles). We've selected the toughest, most durable models we could source, but if/when they fail, get in touch and we’ll replace them (and willingly take responsibility for your old one if you’re uncomfortable doing that).
From time to time we offer special deals. If you really want to get the best WildClean deals then:
You can buy them each time as a one-off purchase, or subscribe and you'll:
You can modify, bring forward, pause or cancel your subscription order at any time before it ships. We'll charge you at the time your order is sent out, and we'll even remind you it's about the be sent, so you can make any last minute modifications. How's that?!
We recommend filling the bottle with warm water first, then pouring in the appropriate powder, attaching the trigger/pump, and giving the bottle a shake. It'll take about 20 seconds to fully mix.
Plastic-negative means that through our partnership with rePurpose.global we fund the removal of twice as much plastic waste from nature as we use in our bottles (which are already made from reclaimed waste plastic). So for every product purchased, WildClean enables the removal of low-value plastic waste that would otherwise be landfilled or flushed into the oceans every year.
We mean that our powders contain no harmful chemicals, and even in their concentrated form would - at worst - be an eye-irritant. They are free of isothiazolinones, phthalates, parabens, silicones and phosphates.
Our forever spray bottles are 500ml (17oz), and the foaming hand soap bottles are 325ml (11oz).
All prices are in NZD (New Zealand Dollar).
WildClean bottles are made from 90% up-cycled waste plastic, so every bottle you buy removes 0.9 bottles from the wild.
On top of this, for every bottle we sell, we reclaim the equivalent of 1 bottle of waste plastic from the wild, which more than doubles the impact of your bottles.
When you buy a refill, you’re effectively preventing 1 single-use bottle from ending up in the wild, so we add 1 bottle to your impact total for every refill purchased.
Finally, when you refer a friend to WildClean, we reckon you can take some of the credit for their impact as well. The average household chucks out 50 single-use plastic cleaning bottles annually. We’re new, but we conservatively estimate the average customer to stick with WildClean for two years, so we’re attributing half of the number of refills we expect your friend to purchase during their time with us to you. Ka rawe!
Polyethylene terephthalate, or PET, is a common plastic used to make single-use household cleaning bottles. One 500ml PET bottle of liquid is estimated to have a total carbon footprint equal to 82.8 grams of carbon dioxide.
On average, driving in Aotearoa emits about 300 grams of CO2 into the atmosphere every minute. So, the CO2 emissions of 1 single-use plastic bottle is the equivalent to driving for 16.6 seconds.
WildClean bottles are made from 90% up-cycled waste plastic, and for every bottle we sell, we reclaim the equivalent of 1 bottle of waste plastic from the wild. On top of this, every refill prevents another single-use plastic bottle from existence.
So! We take the total number of plastic bottles you've prevented from ending up in the wild, multiply this by 82.8 grams to find your total CO2 reduction impact, and then convert this into time driving, because who really understands the impact of 82.8 grams of CO2 out of context like that?
Considering the average trip to the supermarket is less than 10 minutes and normally in a car, it makes you think, doesn't it?
Every WildClean customer is given a unique referral link, which you'll find in your dashboard. All you need to do is copy and paste wildly!
For every friend that buys from us at your referral link, we'll give you AND them $20 in Wild credit.
Amplify your impact! 'cos friends don't let friends use single-use plastic.
Easy as! When you next place a WildClean order, be sure to log-in to your account on the website, and choose to pay using store credit.
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