Wipe away grit, grime, and soap scum with wild abandon, knowing you’re making your home and the planet a cleaner place.
We’re recovering polluters. We know how hard it is to reduce your single-use plastic
So we’re making it wildly simple:
For decades we’ve been sold the convenience of supermarket shopping and we’ve paid the price in a tide of plastic waste.
Deliveries to your door and refilling is not just the Wild way, it’s the way of the future: simple, no plastic waste, and estimated to be 24 x less carbon intensive.
For maximum impact we’ve made it effortless for you to flick the bird to all the Bigs (Oil, Plastic and Clean). Here’s how:
1. OUR FOREVER
BOTTLES
Bottles made from 100% up-cycled waste plastic, and triggers from 25% recycled plastic (work to be done, dammit…). The plastic comes from Ocean bound and curbside sources, so it has 40% less GHG impact than virgin fossil fuel based plastic.
For every bottle bought we pay our partners, rePurpose, to reclaim another 2 x that plastic out of waste streams in Anant Pranay, Aurangabad, India (read more here). That not only helps remediate the Wild, but provides income for that impoverished community.
Wild ‘forever’ bottles are designed and made strong & durable, for a lifetime of refills.
No more throwaway cleaning bottles in your home. That’s 50 less bottles a year; 500 less bottles a decade….
If you’d prefer to use your own perfectly decent bottles then our clever little ‘neck ties’ can help you identify which repurposed bottle contains which Wild cleaner.
Friends don’t let friends use single-use plastic.
For every friend you refer we’ll give you 4 x refill sachets (roughly 1 month’s free supply of WildClean)! Remember you need to sign-up first.
Plastic-negative means that through our partnership with rePurpose.global we fund the removal of twice as much plastic waste from nature as we use in our bottles (which are already made from reclaimed waste plastic). So for every product purchased, WildClean enables the removal of low-value plastic waste that would otherwise be landfilled or flushed into the oceans every year.
It really couldn’t be simpler: we deliver you powerful, scientifically formulated, dissolvable, non-toxic cleaners, in home compostable packaging, with ‘forever’ bottles made from up-cycled waste plastic!
Actually, no! But subscribing to refills will save you 10% on your recurring orders and you won't pay for freight. You'll never run out, and you can modify, bring forward, pause or cancel your subscription any time before your order ships using your Wild account. We'll charge you at the same time your recurring order ships, and we'll even remind you before it all happens, so you can modify your order to suit.
No problem at all. You can cancel at any time.
We've set your choice of delivery frequency to keep freight, and carbon emissions, to a minimum. You can choose to have your order delivered every 4, 8 or 12 weeks, and increase the number of refills in your order if you need refills more often than that. We encourage you to order more refills, less frequently if you can, to reduce carbon emissions. Our refills are small, so super easy to store in a drawer or a repurposed container while they await their debut.
We totally get that! It can be hard to estimate your use. No issue - if you run out early simply order up a pack for immediate delivery. You can choose to either bring your next order forward, or bundle the interim order with your next one so that you receive them together and avoid the risk of running out again.
Great question! Where to start?
Our forever bottles are made from reclaimed HDPE from a mix of sources (predominantly ocean bound, and curbside). While the toppers (triggers and pumps) are only 25% up-cycled plastic (urrgh) but are recyclable. We’re working on a 100% up-cycled replacement to both (100% up-cycled content failed badly in initial trials)
Founded by a bunch of ‘recovering polluters’ (Kiwis and Americans) who lived close by to each other in Boulder, Colorado, before Covid tore them apart, the WILD Group hails from the green and sunny shores of Aotearoa New Zealand. We have team in both New Zealand, and the USA; and our supply chain (set up to tackle the USA until Covid altered our plans) is based in the US, Australia, and China.
We're not just a cleaning co, we're an impact co, and our target of choice is the elimination of single-use plastic from homes. We're off to a fairly useful start, being certified the world’s first plastic-negative cleaning co and we aspire to be the world’s first waste-negative cleaning co. (For clarity that’s quite a leap from ‘zero waste’, which of itself is awesome). We reckon we’re close to being able to claim that because:
Our commitment to use only sustainable, and up-cycled waste materials is absolute. Mostly because it’s the right thing to do, but also because we want to do more than just provide an alternative to Big Clean’s single-use plastic addiction. We want to work actively to cure it. So we have lofty goals, but we’re also pretty low key, direct and occasionally even witty (usually by mistake, obvs).
*NOTE: we’ve been working/testing/trialling/mostly failing for over a year to ensure that our bottles are made from 100% up-cycled plastic, only to be thwarted by the reality that no one has yet cracked the making of spray triggers from 100% recycled plastic. Sooo, our bottles are 100% recycled plastic, but the triggers/pumps are currently just 25% PCR (post consumer recycled). Rest assured that we’re working hard to fix that. Meantime we've selected the most durable/long-lasting design we could find.
Almost our entire product programme is manufactured in the USA (with the compostable film made in Australia, and the triggers in China). That’s because, despite being a New Zealand company, 3 out of 4 of the founders were living in the US so we set ourselves up to tackle that market from the outset. We pivoted to launching in NZ because covid drove us back, and because NZ is one of the world's worst plastic polluters per capita, so there's a big job to be done here! But don't judge: we've partnered with CarbonClick to double offset our emissions and be certified carbon-negative, and we're actively working to establish a mirrored supply chain in NZ.
We actually spent well over a year searching the world for partners to help bring the plastic-negative (and waste-negative) vision to life. With our eye on launching in the USA it’s not too surprising (but is actually coincidental) that almost our entire supply chain is US based. By the time we pivoted to launching in NZ we had established deep supply partnerships and relationships in the USA and have been unable to, thus far, find NZ supply partners to produce our bottles, powders and packaging. We know that our carbon footprint is therefore an issue, and that's why we've partnered with CarbonClick to double offset our emissions, while we also actively work to establish a mirrored supply chain in NZ.
Ellen MacArthur famously suggested that 80% of waste is designed into products at the outset, and we've worked hard to prove that the opposite can also be the case, repurposing plastic, creating home compostable packaging, and being certified carbon-negative by CarbonClick.
But our efforts to achieve all of that meant scouring the world (excuse the pun) for supply partners that could help us realise it. That's led to the bottle triggers being manufactured in China, the compostable film in Australia, and the bottles and powders in the USA; a global effort with a carbon footprint that demands focus.
So - we've partnered with CarbonClick to double offset our emissions, and certify us carbon-negative. We also eliminate carbon emissions in other crucial ways:
Nope! We are what the hip kids in silicon valley call a ‘Digital Vertical Native Brand’. Which is just a glib way of saying WildClean is an online, direct to customer, subscription and e-comm brand only. In time we may stock physical retail stores, but we’re a little busy right now...
If you’re not delighted with your purchase then please contact our crack Customer Experience crew straightaway (via Live chat, email or phone). If we simply can't put it right, then you can return it to us within 30 days of receiving it, using registered NZPost, and we'll refund you the product purchase price upon receipt.
You can expect delivery in 3-5 days.
Spend over $45 with us and we'll freight your order for free. For starter kits under $45 we charge a flat, US wide $8 shipping fee. It doesn't actually cover the cost, but it helps keep us watered! For sachet refill orders (which we post in compostable envelopes) we charge a flat $5 for postage.
Anywhere in the world! (case by case shipping charges apply, and may be terrifying…)
You bet. We want you to love WildClean so we offer a 30 day money back guarantee.
Yuss! We all know that those toppers aren’t designed to last a lifetime (unlike the bottles). We've selected the toughest, most durable models we could source, but if/when they fail, get in touch and we’ll replace them (and willingly take responsibility for your old one if you’re uncomfortable doing that).
You can buy them each time as a one-off purchase, or subscribe and you'll:
You can modify, bring forward, pause or cancel your subscription order at any time before it ships. We'll charge you at the time your order is sent out, and we'll even remind you it's about the be sent, so you can make any last minute modifications. How's that?!
You can absolutely use existing ones, if you prefer. Things to ensure include:
If the answer to both Q’s is ‘yes!’ then go for it. If the answer is no then we fear your experience will be less than optimal. It’s worth mentioning that the WildClean bottles are designed to last a lifetime and are made from waste plastic so by using them, you’re helping do the dirty work of cleaning up the planet!
All WildClean powders are free of toxins, dyes and plastic compromise. They are:
They also contain:
The ingredients of each product are listed on the product pages and also here:
Multi-purpose cleaner
Bathroom cleaner
Glass cleaner
Hand soap
We recommend filling the bottle with warm water first, then pouring in the appropriate powder, attaching the trigger/pump and giving the bottle a shake. It'll take about 20 seconds to fully mix.
Hell yes! We’ve spent over a year designing waste out of our product & packaging programme.
Our packaging is pieced together with organic materials that have no toxins, and is certified to breakdown and disappear in less than 26 weeks.
We use zero plastic. (What would be the point in replacing single-use plastic with single-use plastic sachets?) Our 100% home compostable refill packaging is derived from plant material, sourced from sustainably grown eucalyptus trees from managed plantations and the offcuts of non-GMO farming production. The adhesives used to bind the layers contain inert raw plant materials and the food grade printing inks are plant-based. The paper is sourced from FSC, PEFC accredited pulp.
Our e-commerce cartons are made from FSC accredited pulp with non-toxic adhesive, and are also 100% home compostable (remember to rip them into pieces before feeding the worms).
WildClean is certified: - Plastic-negative (brand & products), by rePurpose.global; and - Our packaging film is certified compostable via ASTM D6400. Additionally,We're cruelty-free certified by leaping bunny (not tested on animals) - Lastly, we are B Corp Certified.
Plastic neutral means that for every amount of plastic created and sold by a business, the equivalent volume of plastic waste is recovered and removed from the environment. Basically, you offset the equal of what you produce/sell. Plastic negative means we fund the removal of twice as much plastic waste from nature as we use in our bottles (which are already made from reclaimed waste plastic). So for every product purchased, WildClean enables the removal of low-value plastic waste that would otherwise be landfilled or flushed into the oceans every year.
Yes - we do not test on animals.
Yes! They’re also boron free.
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